Huggins Law Firm
AI Visibility Dashboard
A comprehensive intelligence report on your firm's digital presence across AI platforms, traditional search, and local visibility in Greensboro, NC.
Overall Audit
Comprehensive Score
AI Visibility
Across All Platforms
Local SEO & Maps
No Google Business Profile
AI Readiness
Content Structure
When potential clients ask AI for a criminal defense lawyer in Greensboro, your firm is nearly invisible.
Out of 4 high-intent queries tested across ChatGPT and Perplexity, Huggins Law was mentioned only 1 time out of 8 possible mentions. Your competitors are being recommended by name while potential DUI and criminal defense clients never see your firm.
AI Platform Visibility Analysis
We tested how your firm appears when real people ask AI assistants for legal help in your area. These are the exact queries potential clients are using right now.
ChatGPT
GPT-4o / GPT-5
Visible in only 1 of 4 queries — and only when searched by name. For high-intent queries like "best criminal defense lawyer," you do not appear.
Perplexity
AI Search Engine
Completely invisible across all queries. Perplexity does not recognize your firm as an entity worth recommending for any criminal defense query.
Query-by-Query Results
"Tell me about Huggins Law in Greensboro, NC"
"Best criminal defense lawyer in Greensboro, NC"
"Criminal defense lawyer in Greensboro with free consultation"
"Criminal defense lawyer that handles DUI in Greensboro, NC"
The AI Authority Gap
AI systems recommend firms with strong entity signals, structured content, and digital trust markers. Your current agencies are not building any of these signals.
Real-Time ChatGPT Results
We asked ChatGPT: "Who is the best criminal defense lawyer in Greensboro, NC? I was just arrested for a DUI and need help immediately."
Top-Rated DUI & Criminal Defense Lawyers in Greensboro:
Well-reviewed firm with a strong reputation handling DUI/DWI and criminal defense matters
Known for many positive client reviews for DUI and criminal defense
Highly rated criminal defense firm experienced in DUI and other serious charges
Smaller firm with strong reviews focusing on criminal defense and DUI
Very highly reviewed criminal defense attorney with hundreds of reviews
Well-reviewed local criminal defense attorneys
"Greensboro criminal defense attorney you could call for DUI defense."
Generic description — no differentiators, no reviews cited, no specialization highlighted
Competitor AI Positioning
How your competitors rank in AI-generated recommendations. When someone asks AI for a criminal defense lawyer, these are the firms being recommended ahead of you.
Well-reviewed firm with strong DUI/DWI reputation
Many positive client reviews for DUI defense
Highly rated criminal defense firm
Strong reviews focusing on criminal defense
Hundreds of reviews, very highly reviewed
Well-reviewed local criminal defense attorneys
Generic one-line mention — no differentiators
Team of former prosecutors
Complete Audit Breakdown
A detailed analysis of 10 critical categories affecting your digital presence and AI visibility.
- No Google Business Profile — invisible in local map results
- AI Visibility Score of 13/100 — nearly invisible to AI platforms
- Missing meta descriptions on most pages
- No structured data for AI extraction (HowTo, FAQ, QAPage)
- Limited backlinks and zero brand mentions across the web
- Claim & optimize Google Business Profile (+20% local visibility)
- Add unique meta descriptions to all pages (+15% CTR)
- Implement Attorney & LocalBusiness schema markup
- Add internal links from blog posts to service pages
- Optimize images with descriptive alt text
Current Marketing Spend Analysis
You're investing $11,500/month across three channels — none of which are building the AI Authority Layer that drives modern client acquisition.
Standard SEO & marketing
Direct letter advertising
Similar SEO services
Total Monthly Spend
None of this builds your AI Authority Layer
The Visibility Gap
Traditional agencies deliver standard SEO, Google Maps work, and general marketing — but none of them are building the digital trust and entity signals that AI systems use to recommend law firms by name. This is why you're spending $11,500/month and still not showing up on ChatGPT, Perplexity, or AI Overviews.
90-Day Recovery Roadmap
A phased strategy to transform your digital presence from invisible to dominant across AI platforms, local search, and traditional SEO.
Foundation & Quick Wins
- Claim & optimize Google Business Profile
- Fix all meta descriptions & heading structure
- Implement LocalBusiness + Attorney schema markup
- Build E-E-A-T content signals across key pages
Estimated +15-20 points on overall audit score
AI Authority Layer
- Build structured Q&A content for AI extraction
- Create entity signals (sameAs, citations, mentions)
- Publish authoritative long-form legal guides
- Develop HowTo & FAQPage schema for AI Overviews
Target: Appear in 3/4 AI platform queries
Dominate Local + AI Search
- Aggressive backlink & citation building campaign
- Video content strategy for YouTube/AI synthesis
- Review generation system for social proof
- Competitor displacement in AI recommendations
Target: Top 3 in ChatGPT & Google AI Overviews
Real Results: A Firm Just Like Yours
An anonymized case study of a criminal defense firm that went from invisible to AI-recommended in 90 days using the exact strategy outlined in your roadmap above.
Criminal Defense Firm — Southeast U.S.
A solo-practitioner criminal defense attorney handling DUI/DWI, drug charges, and felony defense. Spending $4,200/month on traditional SEO with zero AI visibility. Came to us after being told by their agency that "AI search doesn't matter yet."
Day 0
Day 90
573%
Increase in AI Visibility Score
3/4
ChatGPT Query Visibility
#3
Google Maps Ranking
3.2x
More Case Inquiries
What We Did — 90-Day Breakdown
- Claimed & optimized Google Business Profile
- Fixed all meta descriptions & title tags
- Implemented Attorney + LocalBusiness schema
- Published 8 structured Q&A legal guides
- Built entity signals across 15+ platforms
- Created FAQPage & HowTo schema for key pages
- First ChatGPT mention appeared (Week 6)
- Google AI Overview inclusion (Week 7)
- Map pack entry — ranked #5 initially
- ChatGPT recommending firm in 3/4 queries
- Map pack climbed to #3
- Case inquiries tripled from baseline
I was paying $4,200 a month and couldn't figure out why my phone wasn't ringing. Within 6 weeks of working with Tate Digital, I started getting calls from people who said they found me on ChatGPT. That had never happened before. By month 3, my case inquiries had more than tripled.
Anonymous Client
Criminal Defense Attorney — Southeast U.S.
Sound Familiar?
This firm was in almost the exact same position as Huggins Law — spending thousands per month on traditional agencies, invisible to AI platforms, and watching competitors get recommended instead. The difference? They invested in their AI Authority Layer. In 90 days, they went from invisible to recommended. The same roadmap is outlined above for your firm.
Stop Paying for Services That Don't Build Your AI Authority
Every day without an AI Authority Layer is another day your competitors are being recommended instead of you. Let's change that.